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  • Home
  • About
  • Concepts & Tips
  • Case Studies
  • Timeless Truths
  • Contact us

Leveraging 35 years of global business insights

We help organisations and their executives achieve negotiation excellence

See how your company can align and advance

We provide solutions in three ways

44red works with individuals, teams and organisations to maximise returns from commercial negotiations

Building negotiation capabilities:

Embedding negotiation systems, processes and support mechanisms across organisations, within business units and sales teams

Negotiation consulting:

Working in real time with companies to prepare for and implement negotiations

Talent development:

Designing, delivering and measuring the business impact of negotiation skills training programs

Request a free consultation or meeting

Leveraging 35 years of international business building experience we ensure that the personalities, the respective parties' interests and a full range of options are considered so that whatever deal is struck, it's both implementable and sustainable.

Call us at: (+41) 79 821 0774


How it works

Watch a short video about the principles of our approach to working with clients

Download our guide

Every strategy, process and tip has been tested and proven to work in real-life situations


Nothing comes off the shelf

Every company and every industry has uniqueness, so we design and deliver solutions in a completely bespoke manner – specifically for your industry, for your types of customer and your types of employees - so that nobody walks away saying; “yes, that was good but our business is different.”

“I would like to finish this year’s program with a huge thanks to Carl for his engagement and coaching.
Carl, the way you approach your role and us is very powerful: customized, result orientated, structured,
focused. Our various indicators are improving which is the best compliment we can give to you, the team
and this program overall. We have met our 2024 goals, 2025 grounded plan looks good, and our 5 years
strategy is exciting.”

Global Commercial Director

Trinseo Engineered Materials

“This was the best, most relevant and ready-to-implement-immediately trainings I have ever attended! I
estimate the value of this course so high and of such high value for many jobs at J&J, that I suggest it’s
added to the standard training curriculum of many roles and functions.”

Director of Finance

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